AMAZON STORE UI
As Lead Graphic Designer with Police Security Flashlights I was tasked to refresh and update the company's Amazon Store to bring it up to date with the latest brand standards. Using new photography and video assets, new banners and updated informational modules, the online store was given a cohesive feel across all pages. Adding Amazon reccomended A+ Content such as videos and brand stories, the store saw increased visitors from other sites and had a solid increase in sales.
New Home Page banner design aligned with brand standards - New Navigation Module Product Images - Added A+ Content Intro Video
Developed cohesive look for text and graphic modules- Updated product photography to be consistent across all channels
Created new Lifestyle headers for each store section highlighting the latest products - Implemented product detail section for additional consumer information
New Arrivals section added to encourage new purchases - Developed infographics and title standards for higher SEO results
Developed addition A+ Content that boosts consumer knowledge of the brand and engagement with the page
THE WRAP UP
By defining key components that lead to greater return on the Amazon platform such as product photography, video and SEO-tuned copy, I transformed the storefront into a pleasing, informative and user friendly experience that helped the consumer find the products that worked for them quicker and with less hassle. Adding video content, lifestyle images and brand stories increased product sales, consumer satisfaction and store visits.