SETH CAMPBELL
ART DIRECTION
CREATIVE SOLUTIONS
FEATURED PROJECTS
Website Redesign
ONLINE RETAIL STORE REFRESH
As Lead Marketing Designer with Police Security Flashlights, led the art direction for the Amazon Storefront refresh. Incorporated new product photography and custom compositions to create a more cohesive and visually engaging experience that was more aligned with the overall brand strategy. Updated product hero images to ensured consistency across all pages and designed new headers and dynamic text boxes to effectively communicated the brand’s innovative and technical voice, enhancing overall consumer engagement.
Email Marketing
MailChimp Email Campaigns
Oversaw the concept, design, and execution of email campaigns using MailChimp. Led redesigning the email template masthead, incorporating high-quality product photography, integrating YouTube content, and refining product selections. This upgrade contributed to a 15% increase in subscriber growth and a 5% to 8% improvement in email open rates per campaign.
BRAND DESIGN
AXION FORGE BRAND DEVELOPMENT
Developed the brand and visual identity for AXION FORGE, an online startup that needed a branding kit to pursue funding. The identity reflects the upbeat and technical environment the brand wishes to create for an online community of developers and coders. The modified font and mixed style is both commited and strong, yet urban and exciting. The icon was developed as a creature-like mark to enhace users engagement with the brand and create an inviting voice with future experiential opportunites.
WHAT I DO
DESIGN
20 years of professional design experience in multi-media platforms
CREATE
Engaging content and compelling brands with an eye on future trends and tech
Strategize
Email campaigns and marketing directives that support sales, growth, and retention
Build
Report with clients, customers, and third party suppliers
Graphic Design
A strong foundational expertise in print design and production, developed over two decades of hands-on experience across a wide range of formats and media. Extensive work includes large-scale environmental graphics, retail displays, packaging, editorial layouts, and marketing collateral. Deep understanding of print processes, materials, and production workflows ensures visually compelling designs that are optimized for quality, efficiency, and brand consistency across all physical touchpoints.
Social Media
Ceates visually compelling, brand-consistent content for social media platforms including Instagram, LinkedIn, and FaceBook. Collaborate closely with marketing teams to develop cohesive campaigns that drive engagement and support business goals.
Web Design
Experience includes designing, updating, and redesigning websites across various web-based platforms, including GoDaddy, Wix, Shopify, and Amazon. Whether building pages from the ground up or optimizing existing designs, the end result is improved functionality, user experience, and brand alignment.
BRAND & IDENTITY
Concept
Strong ability to understand and interpret brand identity, ensuring that every design decision aligns with a company’s voice, values, and visual language. Whether developing new assets or refining existing materials, the focus is on maintaining consistency and clarity to strengthen brand recognition and engagement.
Identity
Specializing in developing and maintaining cohesive brand identities that communicate a company’s values and resonate with its target audience. From logo design and typography to color systems and visual guidelines, every element supports a consistent and memorable brand presence across all touchpoints.
Visibility
Enhancing brand visibility through strategic design solutions that capture attention and reinforce brand presence across digital and print channels.
Photo & video
Product Photography
Experience in product photography both in-studio and on location, managing all aspects from lighting and composition to post-production. Focus on creating high-quality visuals that showcase product features and align with brand aesthetics across marketing and e-commerce channels.
Composition
Specialized in photo composition and post-production, enhancing images through precise editing, color correction, and retouching to ensure visual consistency and impact. Attention to detail helps deliver polished, brand-aligned visuals optimized for various platforms.
Video Production
Experience in video editing and post-production, including cutting footage, color grading, sound design, and motion graphics. Skilled in working with third-party footage from agencies and influencers, ensuring seamless cohesion with original content.
Content and Strategy
Project Management
Experience in project management, using Asana to streamline task tracking, team coordination, and communication for efficient, on-time project delivery.
Search Optimization
Worked on various platform backends creating SEO optimized pages, products, and listings.
Marketing Campaigns
Contributed to successful marketing campaigns by merging strategic design with targeted messaging that prioritizes consumer comfort while driving engagement and achieving measurable results. Work to support brand objectives while fostering trust and connection across multiple channels.
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